Instructure Releases Beta Version of Arc, a Complete Video Platform Solution

Arc Offers Next Generation Active Video Learning

SALT LAKE CITY — December 22, 2015 — Instructure (NYSE: INST), a leading software-as-a-service (SaaS) company and creator of the Bridge and Canvas learning management systems (LMS), today announced the beta launch of Arc, the next generation video platform for interactive learning and intuitive collaboration.

The video platform streamlines management of video assets for organizations expanding their education resources. Arc also empowers learners to collaborate with each other and to interact with content by allowing them to share, comment and give feedback within the video timeline.

“We’re excited to announce our beta launch of Arc, which was a natural addition to the Instructure suite of products,” said Giorgio Vanzini, senior vice president of product at Instructure. “As one of the first and only platforms to combine both delivery and interactivity into video content, Arc surpasses the often passive experience of video learning and creates an active and collaborative learning experience.”

In the current video platform landscape, most online video and interactive video solutions are offered separately. This divide in platform capability creates an opportunity for Arc to provide a combined, more comprehensive solution. Arc offers a centralized location to manage and deliver assets, measure how learners are consuming content and make content more effective through an interactive interface.

“Arc has been an incredible teaching tool that has allowed us as faculty to develop innovative and engaging assignments that have helped our students immensely in their learning experiences,” said Cate Campisi specialty co-director at the University of Colorado College of Nursing. “The technology is easy to use, well received by students, and allows for a variety of different uses. We have utilized the video sharing and commentary to allow students to reflect on their own performance working with patients in healthcare settings. The features of this platform allow students to more deeply synthesize the content and be more engaged in our class assignments. The feedback from students has been overwhelmingly positive.”

Instructure anticipates the public release of Arc in 2016. Available currently in beta for Instructure’s Canvas customers, the Arc video platform is expected to be open to enable integrations with Bridge and other interested third-party technologies in the future.

About Instructure
Instructure, Inc. is a leading software-as-a-service (SaaS) technology company that makes software that makes people smarter. With a vision to help maximize the potential of people through technology, Instructure created Canvas and Bridge to enable organizations everywhere to easily develop, deliver and manage engaging face-to-face and online learning experiences. To date, Instructure has connected millions of teachers and learners at more than 1,600 educational institutions and corporations throughout the world. Learn more about Canvas for higher ed and K-12, and Bridge for the corporate market at www.Instructure.com.

Forward-looking Statements
This press release contains “forward-looking” statements that are based on Instructure’s beliefs and assumptions and on information currently available to the company. Forward-looking statements may include information concerning Instructure’s possible or assumed future results of operations and financial performance, business strategies, product releases and potential growth opportunities. Forward-looking statements include all statements that are not historical facts and can be identified by terms such as “believe,” “will,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “might,” approximately,” “expect,” “predict,” “could,” “potentially” or the negative of these terms or other similar expressions. Forward-looking statements involve known and unknown risks, uncertainties, assumptions and other factors that may cause the company’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. In evaluating these statements, you should specifically consider various factors, including the risks outlined under the caption “Risk Factors” set forth in the final prospectus for Instructure’s initial public offering, which was filed with the Securities and Exchange Commission (the “SEC”) on November 13, 2015, and is available on the SEC’s website at www.sec.gov. Forward-looking statements represent management’s beliefs and assumptions only as of the date of this presentation. Except as required by law, Instructure assumes no obligation to update these forward-looking statements publicly, or to update the reasons why actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future.

Contacts:
Heather Erickson, Instructure
(801) 658-7524 | press@instructure.com

Jessica Hutchison, Method Communications (801) 461-9779 | jessica@methodcommunications.com

Copyright © 2015, Instructure, Inc. All rights reserved. Instructure, Canvas and the Bridge logo are registered trademarks or trademarks of Instructure, Inc. in the United States and/or other countries. Other brands and names may be claimed as the property of others.

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